WEDNESDAY, 14 SEPTEMBER 2011
“You owe it to us all to get on with what you’re good at.” WH Auden (1907-1973)
* * *
Self-confidence and enthusiasm are my greatest assets.
Self-confidence and enthusiasm are my biggest enemy.
MONDAY, 19 SEPTEMBER 2011
For weeks I’ll think I can – and will – do something.
Then, suddenly, I hit a brick wall.
Back to the pieces of paper. Back to the lists … And the recognition of the fact that, not for the first time, I got caught up in excessive self-confidence, and too much enthusiasm.
* * *
First you ask:
What can I do to make money?
After learning a thing or two about making money, you ask …
What need, problem or interest do people have where I can deliver a product or a solution?
There is, of course, a third question:
Once you’ve come up with a product for which there is a market, how do you bring it to the attention of enough of the right people?
If you cannot answer this third question, it won’t help you much if you had a hungry market ready to buy every little thing you can produce. If they don’t know your product exists, you won’t make a red cent.